Explained

Creative tech,
explained without the jargon.

AR, smart glasses, WebAR, AI, immersive installations. Short visual guides for anyone who has heard the words but never had them explained properly. Each one takes under a minute, and you mostly just look at it.

Start here

What is AR?

Digital content layered on top of the real world. Drag a slider on a phone camera view and watch it appear.

30 sec · interactive

AR vs VR vs MR

The difference is simply how much of the real world you can still see. One slider makes it obvious.

40 sec · interactive
The formats

What is WebAR?

AR with nothing to download. Tap a link or scan a code and it runs in the phone's browser.

30 sec · interactive

What is a smart glasses lens?

A small experience that runs on the glasses and draws content into your field of view. No phone in hand.

40 sec · interactive

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6 years directing AR campaigns, official Snap & TikTok partner. Replies within 48 hours.

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