AR, smart glasses, WebAR, AI, immersive installations. Short visual guides for anyone who has heard the words but never had them explained properly. Each one takes under a minute, and you mostly just look at it.
What is creative tech?
The map of everything the studio builds, AR, spatial computing, AI production, live installations, in one place.
What is AR?
Digital content layered on top of the real world. Drag a slider on a phone camera view and watch it appear.
AR vs VR vs MR
The difference is simply how much of the real world you can still see. One slider makes it obvious.
What is spatial computing?
The umbrella term for tech that understands 3D space, so content can lock onto real surfaces. Watch a room get mapped.
What is WebAR?
AR with nothing to download. Tap a link or scan a code and it runs in the phone's browser.
What is a smart glasses lens?
A small experience that runs on the glasses and draws content into your field of view. No phone in hand.
What is wearable AR, exactly?
AR built into glasses instead of a phone screen. Flip the switch and watch plain glasses gain a display.
How smart glasses actually work
A tiny projector, cameras and a chip, packed into a normal-looking frame. See the parts light up.
What is image tracking in AR?
AR that locks onto one exact picture, a poster or package. Drag the demo to watch it lock in.
What is world tracking in AR?
AR that maps a whole room in real time and remembers where it put things. Watch a room get mapped.
What is face tracking?
Points found on your face, many times a second, holding effects in place as you move.
What is hand tracking?
A camera reads your fingers in real time, so you pinch and tap in mid-air instead of touching a screen.
What is body tracking?
Shoulders, hips, arms and legs mapped in real time, so digital clothing and effects move the way you do.
What is a 3D model made of?
A wireframe shape, wrapped in a texture, given a material. Drag to build it layer by layer.
What is 3D animation in AR?
Poses a model moves between smoothly, triggered by a tap instead of playing on a loop.
We'll tell you what it takes to build it, and what it would cost.
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