Question 1

How do I choose the right AR format for my campaign?

Accepted Answer

Start by clarifying four things: your campaign goal (awareness, engagement, or conversion), where your audience will experience it (phone, event venue, or both), your production budget, and your lead time. Social AR works best for wide reach with a smaller budget. WebAR suits product discovery without a dedicated app. AR mirrors and AI mirrors are strongest at in-person events. Use the Immersive Format Finder. It asks these four questions and returns a ranked recommendation with cost range and next steps.

Question 2

What is the cheapest immersive format?

Accepted Answer

Social AR (Instagram, Snapchat, and TikTok filters) is typically the most affordable immersive format, with production starting from around $5,000 to $15,000 depending on complexity. WebAR is a close second at $8,000 to $30,000, and requires no app or venue. Both formats scale to large audiences without the venue and logistics costs of physical installations.

Question 3

What immersive format works without a venue?

Accepted Answer

Social AR and WebAR both work entirely without a venue. Social AR runs inside Instagram, Snapchat, and TikTok. Audiences access it on their own phones. WebAR is triggered via a link or QR code and opens in any mobile browser, making it ideal for packaging, print, or digital campaigns. Both formats are suited to always-on activations and do not require event logistics.

Immersive format finder: Find the right immersive format for your campaign