Explained · 30 second read

The mirror sees you
and adds something
to what it shows back.

In short: an AR mirror is a large screen and camera set up like a normal mirror. You stand in front of it, see your own live reflection, and digital content, like a costume or a product, appears layered onto that reflection instantly. It's the AR you saw on a phone screen, just on a screen you walk up to instead of one you hold. Hover or tap the mirror below.

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Nothing physical was worn. The camera above the frame reads your reflection, and the screen adds the rest, live, with no delay you'd notice.

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What's behind the glass

Three parts, one illusion

No headset, no phone. Everything that makes it work is built into the mirror itself.

A big screen Often behind one-way mirrored glass, so it looks like a normal mirror until it switches on.
A hidden camera Tucked at the top of the frame, always reading your position and movement.
A real-time engine Software matches digital content to your movement fast enough to feel instant, not delayed.
What shows up on the glass

Four things brands use it for

The screen and camera stay the same. What gets layered onto your reflection changes by brief.

Try on a costume See yourself in a full outfit you're not wearing, sized and moving with you.
Try a product Glasses, jewellery or a bag appear on your reflection so you can see the fit before you buy.
Become a character A branded character or mascot appears layered onto your reflection, the same for everyone.
A branded frame A filter or frame effect appears around your reflection, ready to screenshot and share.
Built by people who've set these up

Read the full setup guides

AR mirror setup for marketing activations Space, hardware, staffing and asset timelines for running one at a real event. Read the setup guide → AI mirrors for brand activations The generative version of this idea: a new styled result for every person, not a fixed effect. See how AI mirrors differ →
Now you know what it is

Tell us the space and the brief.
We'll tell you what an AR mirror takes to build.

What is AR? Setup and staffing AI mirrors compared
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6 years directing AR campaigns, official Snap & TikTok partner. Replies within 48 hours.

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Quick answers

Is an AR mirror the same as a regular mirror?

No. It looks like one, but behind or beside the glass sits a screen and a camera. You see your live reflection just like a normal mirror, except digital content, like a costume or a brand effect, gets added on top of it in real time.

Do I need a phone or an app to use an AR mirror?

No. You just walk up and stand in front of it. The camera captures you and the screen shows the result immediately, there is nothing to download, hold, or wear.

What is the difference between an AR mirror and an AI mirror?

An AR mirror overlays a fixed digital asset, like a set costume or a product, onto your reflection, so the effect is the same for everyone. An AI mirror runs your image through a generative AI model instead, producing a new styled result each time rather than the same preset effect.