STUDIO
RBKAVIN.STUDIO / 2026
STORY FIRST
GLOBAL STUDIO
A spatial experience studio
Immersive studio for smart glasses, AR and AI: Experiences
people step into
and share.
Brand stories built for smart glasses, AR, VR and mixed reality, generative AI, and live pop-ups. We start with what your audience should feel, then pick the technology that gets them there.
1.5B+Impressions
250K+UGC
videos
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1.5B+Total impressions
250K+UGC videos generated
6+Years in immersive
Aggregated across 300+ campaigns, 14 markets, 6 years of studio work.
Social AR
Smart Glasses
Projection Mapping
Generative AI
Wearable AR
WebXR
Spatial Storytelling
AR Mirror
Snap Spectacles
Immersive Installations
Brand Activations
AI Mirror
Web 3D
Social AR
Smart Glasses
Projection Mapping
Generative AI
Wearable AR
WebXR
Spatial Storytelling
AR Mirror
Snap Spectacles
Immersive Installations
Brand Activations
AI Mirror
Web 3D
Official partners
✦ Snap AR
✦ TikTok Effects
✦ Flora AI
Selected work
Experiences
we've built.
Every brief starts with the story, not the spec.
DRAGON
01 · HBO × Snapchat
House of the Dragon AR
100K+ impressions · premiere week
Location AR
View case study →
NOODLE
02 · MIT Reality Hack 2026 × Snap Spectacles
Noodle
Winner
View case study →
03 · Snap Spectacles · 2025
Ice Fishing
AR Game
View project →
04 · Oraar Studio R&D
Tower Bridge AR
Location AR
View project →
05 · ForwardXP × Meta · 2023
Please Don't Touch Anything
Meta AR Ad
View case study →
06 · Chester Zoo × Augit · 2022
Luna's Lost Spell
WebAR
View case study →
07 · easyJet · 2023
AR Uniform Try-On
Social AR
View case study →
From the studio
Smart glasses, spatial campaigns,
and how the brief is changing.
Perspective
Why most smart glass apps fail before they start
The problem is not the SDK. Nobody defined the use case first, so there was no story
for the wearer. The pattern killing smart glasses demos before real users see them.
Case study
Behind the build: how we put a dragon on Snap Map for HBO
A discoverable dragon anchored to a real hill fort for the House of the Dragon launch.
The brief, the story choice, and what the numbers looked like.
Strategy
Choosing an AR format by goal
Goal first, platform last: the questions we ask on a first call, and which campaign
goal points to which format.
Who we are
Stories people step into. Moments they share long after.
An immersive studio led by a creative technologist, where storytelling, engineering, and experimentation sit at the same table. Six years directing AR/XR campaigns for the brands you know.
The work spans Snapchat, TikTok, and emerging platforms. Story first, technology second. Every time. Official vetted partner with Snap, TikTok, and Flora AI.
MIT Reality Hack 2026
Winner. Noodle, spatial node-based AI creative tool for Snap
Spectacles. Built in 36 hours at MIT Media Lab.
GITEX Global, Dubai 2023
Retail customer experience panel and a co-presented talk, AR Means Business, on the Marketing Mania stage.
Snap Spectacles Challenge
Community Challenge prizes for Ice Fishing (2025), Spatial Mapper (2026) and Noodle (2026).
What we do
Six ways to put
the audience inside
the story.
For brands, entertainment and IP, and platforms.
Agency? We work white-label. Your client stays yours →
01
Concept & Creative Direction
For brands, entertainment and IP owners, and platforms, with a brief or without one.
We shape the story, the audience journey, and the right technology before any tool is opened. Take the
direction on its own, or have us build it with you.
Creative Direction
Narrative Design
Experience Architecture
Platform Advisory
Concept Development
02
Smart Glasses & Wearable AR
Spatial experiences built for Snap Spectacles, Meta Ray-Ban, and display AR glasses.
We design and develop for the device, not just the lens. MIT Reality Hack 2026 winners with Noodle, a
spatial AI creative tool built natively for Spectacles. The format puts the experience on the wearer,
not the screen. We also build launch showcases for platforms.
Snap Spectacles
Meta Ray-Ban
Spatial AR
Platform Showcases
Wearable Installations
03
Social AR & Generative AI
Custom lenses and bespoke AI-powered experiences for Snapchat, TikTok, and
Instagram. The generative AI is built from scratch for the brief, not borrowed from a platform template.
We shape the mechanic and the narrative, then tune everything for the platform. The goal is always the
same: something people share because they want to.
Snap Lenses
TikTok Effects
Custom Gen AI
Face & Body Tracking
Social Distribution
04
Live, VR & Mixed Reality
AR mirrors, projection mapping, VR and mixed reality, and large-scale installations for
events, pop-ups, retail, and brand activations. We design what people see, touch, and remember. Then we build it so it runs
without drama on the day. The space becomes the message.
AR & AI Mirrors
Projection Mapping
Pop-ups & Events
Permanent Installations
VR & Mixed Reality
05
WebAR & Browser Experiences
Immersive experiences that live on a link. No app, no download, no friction. Just a
URL anyone can open on any device. Built in Three.js, WebGL, and WebXR, but your audience only sees the
experience, not the stack.
WebAR
Link-Shareable
No App Needed
Interactive 3D
Campaign Landing Pages
06
Workshops & Training
Sessions on AR, immersive storytelling, and generative AI for marketing teams, brand
studios, agencies, platforms, and universities. We cover the creative side and the technical side. We've run
programmes for Snap, Swiggy, Flora AI, and higher education. Format adapts to the room: half-day brand
immersions, full creative team programmes, and everything in between.
AR Strategy
Immersive Storytelling
Gen AI Workshops
Brand Immersions
Team Programmes
Clients & partners
Brands that trusted
the experience.
From global brands to emerging platforms.
HBO
Entertainment
House of the Dragon × Snapchat AR. A location AR lens anchored to a real landmark,
part of Snapchat's global launch.
Universal Music
Music
Artist launch AR lens. Interactive game, built for sharing.
Meta
Technology · Former Partner
AR campaigns on Meta platforms. Official Meta Spark partner (2022–2024). Developed
branded partnership content.
Google
Technology
Snapchat lens designed for the Google Camera Go app.
Lego
Consumer
Interactive AR lens bringing Lego into real-world environments. Wearable flower
crown.
Snapchat
Platform · Official Partner
Official Snap AR partner. Workshops, lens delivery, advisory.
TikTok
Platform · Official Partner
Official TikTok Effects partner. Creative direction for campaigns.
Unit9
Creative Production
AR production collaboration on immersive brand campaigns.
Nexus Studio UK
Production
Immersive creative collaboration across UK and global markets.
Easyjet
Travel
AR uniform try-on lens for Instagram and Snapchat.
Stimorol
FMCG
Social AR game lens for brand activation.
Zara × Space Invaders
Retail · Collaboration
AR development for the Zara × Space Invaders campaign.
HP
Technology
Immersive AR experience for product launch campaign.
ForwardXP
Gaming · Meta Partnership
AR ads in partnership with Meta. Immersive ad formats for brands.
Plus more work across global markets, much of it delivered with production partners.
How we work
From idea
to experience.
We move fast, but always with intention. Every interaction has a reason to exist. Brands, agencies, founders, and creators work with us when they need a partner who can shape the idea, architect the experience, and ship the thing.
What you can expect
Fast iterations with real prototypes early in the process
Clear communication, shared channels, no ghosting
Tech and creative handled together, not split across silos
Platform-first performance for Snap, TikTok, Meta, and the web
Honest timelines, transparent scope, no hidden surprises
01
Intent before ideas
We dig into the why, the feeling, the moment you want to create. Align on
emotion and outcome before touching any tool.
02
Worldbuilding and concepts
Creative direction, interaction flows, two or three concept directions. You
feel the paths before we commit to one.
03
Prototype in real space
A working demo early, on the actual platform. You experience the pacing, the
feel. No decks, no mockups.
04
Build, refine, repeat
Tight iteration cycles. Polish visuals, motion, and performance. Feedback
integrated fast, build stays honest to the idea.
05
Launch and stay close
QA, publishing, handoff handled with care. We stay close post-launch. No ghost.
Contact
Got a story
people should
step into?
people should
step into?
Whether it's a campaign brief, a speaking engagement, a collaboration, or a conversation about what's possible in immersive and spatial experiences. Reach out.