Creative tech isn't
one thing. It's four.
In short: creative tech is any technology built to make an audience feel or do something in the moment, not just look at an ad. Tap below to see the shift.
Four areas, one goal
Everything a creative tech studio builds falls into one of these. Each one has its own visual guide.
One studio, all four areas
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Quick answers
Is creative tech the same thing as AR?
No. AR is one format inside creative tech. Creative tech also covers spatial computing and wearables, AI-driven production, and physical tech like projection mapping and AR mirrors.
Does creative tech always use AI?
No. Some creative tech is purely physical, like projection mapping onto a real building, with no AI involved at all. AI is one tool inside the category, not the whole category.
What makes something creative tech instead of a normal digital ad?
A normal ad is one-way, you look at a screen. Creative tech puts the audience inside the moment, tracking a face, hand, location, or voice and responding to it in real time.
Where do smart glasses fit into creative tech?
Smart glasses are the wearable end of spatial computing, one of creative tech's four main areas. They remove the phone screen entirely and put content directly in your field of view.