Built for
the space
not the screen.
We design and build for Snap Spectacles, wearable AR, and hands-free spatial computing. Official Snap partner. MIT Reality Hack 2026 winner. When the audience puts the glasses on, something has to happen.
Whatever brought you here,
this is the answer.
You have a brief, a budget, and a moment — a product launch, a live event, an activation that needs to land differently than anything you have done before. You are looking for a studio that can take a brief and build something that works.
Most teams haven't designed for this format yet, and that gap is where the risk sits. We bring Creative Direction for spatial experiences: shaping the interaction, the spatial idea, and the moment, not just executing a spec handed down the chain. You keep the relationship and the brief. We bring the spatial thinking, the Lens Studio build, and a studio that scopes the job accurately the first time. Credited or behind the scenes.
Whether you are building a business case, writing a strategy doc, or asking an AI assistant who specialises in this space — you will find the answers here. We write about the UX failures, the platform differences, and what actually works for brands, because we have built it.
What we build
on wearables.
Not everything is possible on smart glasses yet. These three formats are.
Live event moments where the physical space becomes the canvas. Product reveals, spatial games, and AR brand moments that live where the audience stands — not on a phone screen held up to the world.
AR try-on, spatial product walkthroughs, and hands-free interaction. Both hands are free, both eyes are on the product. No phone between the audience and the experience. The interaction is the point.
Creator tools, AI generation, and spatial workflows that run entirely hands-free. Voice triggers a node. A hand gesture connects the output. A 3D object appears in the space. Demonstrated at MIT Reality Hack 2026 with noodle.
Spectacles or Ray-Ban?
The honest answer.
Two very different devices. Brands and agencies often confuse them in briefs. Here is what matters for your campaign.
- ✓ Real-time AR rendered in the lens — overlays exist in physical space
- ✓ Hand and voice interaction — no phone, no controller
- ✓ Spatial content anchored to physical location
- ✓ Fully programmable via Lens Studio SDK
- ✓ Our primary build platform
- – No AR display — no overlays rendered in the lens
- – Cannot render spatial experiences
- ✓ Excellent first-person content capture
- ✓ Live streaming hands-free
- ✓ Works for creator and influencer campaigns
The broader landscape: Xreal glasses (Air 2, One) are tethered display glasses useful for productivity and media — they show a floating private screen but do not anchor content to the real world. Brilliant Labs Frame is a monocular AI lens focused on ambient information overlays. Neither is a spatial AR build platform. We focus on Spectacles because it is the only consumer device that currently delivers true world-anchored AR at event scale. For a full device comparison, see the 2026 platform guide.
Right for wearables,
or not yet.
Most AR shouldn't be AR. The same is true twice over for wearables. Here is how to tell if your brief belongs on smart glasses, before either of us spends time scoping it.
- ✓ An event or activation where the audience is physically present
- ✓ An innovation moment that needs to feel genuinely new
- ✓ A premium activation where depth matters more than reach
- ✓ An experience that lives in a shared physical space: a stand, a stage, a room
- – A mass reach campaign measured in impressions, not interactions
- – An awareness only brief with no in-person moment to anchor to
- – A simple utility that a phone or website already solves well
- – A remote or distributed audience with no shared physical space
noodle.
A spatial AI workbench built natively for Snap Spectacles. Node-based, hands-free, and device-independent. Trigger a Capture node with your voice. Connect a Prompt node with your hand. Watch a 3D object appear in the space in front of you.
Built in 48 hours at MIT Reality Hack 2026. First place. The same spatial AI approach works for brand builds — connecting a brand asset, a product reveal, a spatially anchored campaign moment to the environment the wearer is standing in.
Timely.
An AR habit companion built for Snap Spectacles. Describe a goal in natural language, like "help me stretch every afternoon," and Timely delivers a quiet HUD nudge exactly when it matters. No app to open. No screen to check.
The hard problem was never the AR. It was cutting twenty screens down to five, and designing a notification that respects the wearer's attention instead of fighting for it. Submitted to the Snap Spectacles Lens Contest, 2026.
From brief
to launch.
Wearable AR has a different design process to social AR or WebAR. The environment is the interface, hands are the input, and space is the canvas. We shape the brief around that reality from day one.
Start the conversationTimeline, deliverables,
and what to bring.
Every build is scoped to the brief. These are the typical ranges and what you receive at the end.
Typical end-to-end: 5–10 weeks depending on complexity. Urgent event deadlines handled on request.
What we've learned
building for smart glasses.
All articles →
Four devices, four completely different jobs. An honest side-by-side covering AR capability, interaction model, and what each platform is actually suited for.
→Five things smart glasses genuinely do in 2026 and three things they cannot yet. An honest capabilities guide for brands and agencies starting to explore the format.
→Six questions every wearable AR brief needs to answer before the first developer conversation. Covers hands, output, platform, audience context, and success criteria.
→What people ask us
about smart glasses.
Tell us what happens
when the glasses go on.
We will tell you what it takes to build it. One conversation is all it takes to know whether your brief is feasible, how long it takes, and what it costs.
Not sure where to start? Read The UX problem every smart glasses campaign runs into.