WebAR studio

AR that lives
on a link.

No app. No download. A user opens a URL, allows camera access, and the augmented reality starts immediately. Face AR, world AR, hand tracking, and product 3D — all in the browser.

✓ Works on iOS Safari and Android Chrome — no platform dependency
✓ Shareable as a link, QR code, email button, or paid ad destination
✓ No Snap or TikTok account needed — reaches any audience
✓ Try live demos right now at ar.rbkavin.studio
0sec
Load time to AR
2x
iOS and Android
Anywhere
Works on a link
Brief your WebAR project

Tell us what you want to build. Replies within 48 hours.

Or email: contact@rbkavin.studio

✓ Brief received
What happens next.
  • 01Within 48 hours — a direct reply with scope, technology recommendation, and cost band.
  • 02Optional call — 20 minutes to clarify the interaction and audience context.
  • 03Try live demos now while you wait: ar.rbkavin.studio
Live WebAR demos
Try it before you brief it.

ar.rbkavin.studio has live WebAR demos you can run in your browser right now. Face filters, world AR, sky segmentation, hand tracking. No app, no QR code — just open the link on your phone.

Try the live demos → Brief a build
Capabilities

WebAR formats we
build for brands.

01.
Face AR

Glasses, accessories, makeup, character overlays, and generative AI transformations — all face-tracked in real time through the browser. Works without the Snapchat or TikTok app. Ideal for try-on campaigns and brand activations that need full audience reach.

Face trackingTry-oniOS + Android
02.
World AR

3D objects, characters, and animated scenes placed and anchored in the real world through the rear camera. A product that appears on a table. A character that walks through a room. An installation that lives at a specific location, visible only to visitors.

World tracking3D anchoringLocation AR
03.
Product 3D and virtual try-on

Photorealistic 3D models of products that users can place, rotate, and inspect in their own space. Ideal for e-commerce, retail, and packaging campaigns. The 3D experience runs on a link or embedded directly on a product page, no plugin required.

Model ViewerglTF / USDZE-commerce AR
04.
Hand tracking and gesture AR

AR that responds to the hands without requiring a touchscreen tap. Virtual objects held in the hand, gestures that trigger animations or transitions, and interactive installations where the body is the interface. Built on WebXR and custom tracking.

Hand trackingGestureWebXR
05.
Image and marker tracking

AR that activates when a phone camera points at a specific image: packaging, a poster, a business card, a page in a magazine. The marker becomes the launch point for a 3D reveal, video, or animated brand moment. Built for packaging, print, and OOH.

Image trackingPackaging ARPrint activation
+.
Custom scope

WebAR can go beyond these formats. Multi-user AR, spatial audio, AI-driven interactions, generative visuals, location-based unlocks, e-commerce try-on layers. If you have an idea that doesn't fit a standard format, send the brief and we'll scope it honestly.

Bespoke buildsMulti-user ARGen AI + WebAR
Campaign proof
007 First Light WebAR experience — browser-based AR campaign with no app required
007 First Light. WebAR built for a live campaign. No app, no download.
WebAR · No app needed

007 First
Light.

A WebAR campaign experience built for 007: First Light. Ran entirely in the browser, activated from a link. The audience accessed the AR without installing anything and without being on a specific social platform.

WebAR was the right format here because the campaign needed to reach beyond any single platform's existing user base. The link could live in press coverage, brand emails, paid ads, and partner embeds simultaneously.

WebAR No app Cross-platform Link-shareable
Investment

What a WebAR
build costs.

Pricing is driven by interaction complexity and the number of experience states. No platform licensing fees — WebAR is an open technology. These are the real starting points.

Focused experience
Starting from$3,000

Single-mechanic WebAR: a face filter, a product 3D viewer, or an image-tracked reveal. One interaction, brand assets integrated, live on a URL.

  • ✓ One core AR mechanic, tested across iOS and Android
  • ✓ Branded to brief, assets integrated
  • ✓ Hosted and live on a shareable URL
  • ✓ Timeline: 2 to 4 weeks
Scope this build
Most commissioned
Campaign experience
Starting from$8,000

Multi-state WebAR: world AR with physics, face AR with animated character, product configurator, or interactive gameplay. Built for a campaign with a specific audience and distribution context.

  • ✓ Multi-state interaction designed around the campaign goal
  • ✓ World AR, face AR, hand tracking, or product 3D
  • ✓ Embeddable on your site or accessible via QR / paid ad
  • ✓ Timeline: 3 to 6 weeks
Scope this build
Enterprise WebAR
Starting from$15,000

Long-running or multi-market WebAR: a product AR layer across an entire catalogue, a retail-wide try-on tool, or a campaign platform that runs across multiple territories with analytics and CMS management.

  • ✓ Multi-product or multi-market architecture
  • ✓ CMS or admin layer for content updates
  • ✓ Full analytics integration and performance reporting
  • ✓ Ongoing hosting and support SLA
Start the conversation
How it works

From brief to live
in 2 to 6 weeks.

WebAR moves faster than app builds because there is no app store review. A confirmed brief leads to a live experience on a URL, ready to send to your media team.

01
Brief and format decision Days 1–3
We choose the right WebAR technology for the experience: 8th Wall for world AR and face tracking, Three.js for lightweight 3D, WebXR for native browser AR. Technology is chosen to fit the brief, not to suit our preference.
02
Experience design Week 1
We map the interaction: what triggers the AR, what happens in AR, and how it ends or loops. UX and interaction design are done before build starts so nothing gets designed in code.
03
Build and device testing Weeks 2–5
Built in browser-native code, tested on real iOS and Android devices throughout. You see the live URL during build — not a screen recording, the actual experience — so feedback is grounded in reality.
04
Launch and handover Week 3–6
The experience goes live on a URL you own. We hand over the QR code, embed code, analytics events, and documentation. Hosting is included; ongoing support is available on a retainer.
Every WebAR build ships with
✓ Live URL ready to share or embed
✓ QR code for print and OOH use
✓ Embed code for your website or landing page
✓ Tested on iOS Safari and Android Chrome
✓ Source files retained for future iterations

What you bring: the campaign objective, the audience, and the brand assets. We handle everything else from tech stack to live URL.

Start the conversation
From the insights

What we know
about WebAR.

All articles →
Guide
WebAR for brands: a complete guide

What WebAR is, how it differs from social AR and native apps, what it costs, and when it's the right format for a brand campaign.

→
Strategy
Snap vs WebAR vs custom app: which AR format fits your campaign?

A format decision guide: when to use Snap Lenses, when to use WebAR, and when neither is the right answer.

→
Strategy
Social AR vs app AR: what works for brands

The trade-offs between in-platform social AR and browser-native WebAR for brand campaigns, audiences, and distribution.

→
Common questions

Questions about
WebAR.

WebAR is augmented reality that runs in a mobile browser without any app download. A user opens a link, taps allow on camera access, and the AR experience starts immediately through their phone camera. Face filters, world AR, hand tracking, and interactive 3D all run natively in the browser. The experience is shareable as a URL, embeddable on a website, and accessible on any modern smartphone.
Social AR (Snap Lenses, TikTok Effects) lives inside a social platform and reaches users who already have that app. WebAR lives on a URL and can be reached from anywhere: a QR code on packaging, a link in an email, a button on a website, a paid ad. WebAR gives you full control over the design and no platform approval process, but lacks the built-in audience of a social platform. The right choice depends on where your audience is and how they will discover the experience.
Yes. WebAR built with the right technology stack works on both iOS Safari and Android Chrome, covering the vast majority of smartphones. We test across devices and OS versions before launch. Core face AR, world AR, and product 3D work on both platforms. Some advanced sensors (depth, LiDAR) have broader support on Android.
A focused WebAR experience — face filter or product 3D viewer — starts from $3,000. Campaign-scale builds with world AR, multi-scene interaction, or custom product configurators start from $8,000. Enterprise deployments across multiple products or markets start from $15,000. Timeline, complexity, and hosting requirements all affect the final scope. Send the brief and get an honest estimate within 48 hours.
Yes. WebAR experiences can be embedded in digital ads, landing pages, and QR-code-activated OOH placements. Because the AR lives on a URL, it works anywhere that can hold a link or display a QR code. You can drive paid traffic from Meta, Google, or any display network directly into a WebAR experience without requiring an app download at the point of entry.
We use the technology that best fits the brief: 8th Wall (Niantic) for high-fidelity world AR and face tracking; Three.js and model-viewer for lightweight product 3D; WebXR API for native browser AR on supported devices; and MindAR for image-tracked AR. Technology is chosen to match the interaction model and target device spread — not to fit a single platform preference.
Ready to build

AR that loads in
any browser, on any phone.

One brief, one reply within 48 hours: scope, technology recommendation, and cost. If WebAR is the wrong format, we say so.

Brief your WebAR build Try live demos first →

Need something else? Social AR → · Smart glasses → · Contact the studio →