Generative AI lets every user experience something unique to them, their face, their environment, their moment. Not templated content that looks the same on every phone. A campaign where the AI is the creative engine, and the audience is the output.
Platform-native AI builds. The mechanic has to earn the share or we rethink it.
Generative AI that transforms the user's appearance in real time. Each person gets a unique output, built on Snap AI Lenses and Flora AI. The output is never the same twice, which is the point. Not a filter. A generator.
AI-generated worlds behind the user, driven by prompt, mood, or product context. Each render is unique to that moment and that person. Not a static background swap. A world the AI writes around the user in real time.
AI-generated campaign content trained on your brand. LoRA-fine-tuned models built from brand assets produce imagery that is on-brief and on-brand. AI video generation via custom ComfyUI pipelines, built for the brief, not off-the-shelf. The output is controlled, not random.
Generate many creative variants from a single brief using custom AI pipelines. AI finds what performs across formats and audience segments without multiplying the production cost. The creative direction stays human. The volume comes from the machine.
Gen AI changes the campaign unit from something people see to something they make. A lens where the AI writes the face. A filter where the output is never the same twice. The audience becomes the creative director.
That shift matters for performance. Content the audience made themselves is content they share. Content they share is reach that does not need a paid media budget behind it.
Scope is driven by AI mechanic complexity, platform count, and whether custom model training is needed. These are real starting points.
Single-mechanic AI transform on one platform. Face transform or generative background. Brand-accurate creative and full publishing workflow included.
Multi-mechanic AI build with cross-platform delivery. Combines gen AI with AR interaction. Campaign strategy input included so the mechanic earns organic reach.
Custom AI engine plus campaign toolkit. LoRA model training on brand assets, ComfyUI pipeline deployment, multi-variant generation at scale. A production-ready AI system the brand can run from, not a one-off build.
A plain-language guide to social augmented reality: what it is, how Snap Lenses and TikTok Effects work, and why the format performs differently from other digital ad types.
→The most common errors in AR briefs, why they happen, and what to include instead. Useful reading before submitting a brief or evaluating an AR proposal.
→The specific design decisions that separate lenses people share from lenses nobody uses. Covers the mechanic, the moment, and the platform logic that drives earned impressions.
→One brief, one honest reply within 48 hours: whether the mechanic works, which platform fits, how long it takes, and what it costs. If gen AI is the wrong format, we say so.
Prefer email? contact@rbkavin.studio · Want to see live AR demos? Try AR in your browser.