Social AR and lens studio

Social AR that
earns the share.

We design and build Snap Lenses and TikTok Effects for brands that need the audience to do something, not just watch. Six years, 1.5B+ impressions, official Snap and TikTok partner. Tell us the brief.

✓ Official Snap AR partner since the platform launched commercially
✓ Official TikTok Effects partner, building natively in Effect House
✓ HBO, easyJet, Chester Zoo, Pandora and 20+ more brand campaigns delivered
1.5B+
Total impressions
6+
Years in social AR
14
Countries, HBO lens
2×
Official platform partner
Start your social AR brief

No decks, no sales calls. One honest reply covering scope, timeline, and cost. Replies within 48 hours.

Prefer email? contact@rbkavin.studio

✓ Brief received
Here is what happens next.
  • 01Within 48 hours you get a reply with a first read on scope, platform fit, and a cost band.
  • 02One short call if it would be useful. No obligation if the brief is clear enough in writing.
  • 03If social AR is the wrong format, we say so and tell you what would work better.
✦ Official Snap AR Partner ✦ Official TikTok Effects Partner ✦ 1.5B+ Total Campaign Impressions ✦ 6 Years in Social AR
Proof, not promises
House of the Dragon AR Snapchat lens — dragon appearing over real London location, used across 14 countries
House of the Dragon × Snapchat. 14 countries. A dragon that appeared on the map where you stood.
HBO · Snap Map Location AR

House of the
Dragon.

A Snap Map location AR experience tied to the House of the Dragon season launch. Dragons appeared over real-world locations across 14 countries, anchored to where users stood on the Snap Map.

The mechanic gave audiences something to find, not just view. Location-specific content meant every share came from a different real place. The experience scaled across 14 countries without a separate build for each.

Snap Map AR Location-anchored 14 countries HBO
easyJet AR try-on Snapchat lens — body-tracked uniform try-on experience, 400k impressions and 45k shares
easyJet AR uniform try-on. Body tracked. 400k impressions, 45k shares earned.
400k impressions · 45k shares

easyJet.

A body-tracked AR try-on lens for easyJet, letting Snapchat users wear the crew uniform in real time through the camera. Body tracking meant the lens moved with the user. The share mechanic came from the format itself.

45,000 shares without a paid distribution strategy. The design decision was to make the try-on feel accurate enough that sending it to a friend felt like showing them something real.

Body tracking AR try-on 400k impressions 45k shares
Capabilities

What we build
in social AR.

Platform-native builds on Snap and TikTok. The mechanic earns the share, or we rethink it.

01.
Snap Lenses

Custom AR experiences built natively in Lens Studio for Snapchat's camera. Face lenses, world AR, body tracking, location-anchored experiences, and Snap Map activations. Built for campaigns that need to reach, spread, and be remembered.

Lens Studio Face AR World AR Body tracking Snap Map
02.
TikTok Effects

Branded AR effects built natively in Effect House for TikTok creators. When the effect hits a trend, it spreads without paid support. The creative has to be worth using in a video. We design for that moment, not just the demo reel.

Effect House Branded effects Creator-first Trend mechanics
03.
Virtual try-on and product AR

Body-tracked try-on, face-tracked accessories, and AR product reveals that let the audience wear or hold something before they buy it. Designed for accuracy, not novelty. The try-on only works when it feels like the real thing.

Body tracking Face tracking Try-on Product AR
04.
Gen AI lenses

Custom generative AI integrated into social AR: real-time image generation, style transfer, bespoke LoRA models, and AI-driven transformation effects. The AI is built from scratch for the brief, not borrowed from a template.

Gen AI Custom LoRA Style transfer AI transformation
About gen AI campaigns →
Portfolio

More from the
campaign archive.

All projects →
HBO
House of the Dragon
Snap Map · Location AR · 14 countries
easyJet
AR Uniform Try-On
Body tracking · 400k impressions · 45k shares
Meta
House Broken
Social AR · Meta ad unit
Tower Bridge
Location AR Mannequin
Social AR · World AR
Chester Zoo
Luna's Lost Spell
Snap AR · Brand activation
Demo portal
Try AR live
Face filters · World AR · Hand tracking · No app needed
Agencies + production partners

Have a client brief? You keep the relationship.

We bring the AR thinking, the Lens Studio and Effect House build, and a scope that is accurate the first time. Credited or behind the scenes, your call. Your client stays yours. We never approach them directly.

Talk about the brief
Investment

What a social AR
build costs.

No mystery pricing. Scope is driven by interaction complexity and platform count. These are the real starting points.

Focused lens
Starting from$3,000

A single-mechanic AR lens: face-tracked, world-anchored, or product try-on. One platform, brand-accurate creative, full Snap or TikTok publishing workflow included.

  • ✓ One core mechanic, designed to earn the share
  • ✓ Brand assets integrated and tested on device
  • ✓ Platform publishing and approval managed by us
  • ✓ Typical timeline: 3 to 5 weeks
Scope this build
Most commissioned
Campaign lens
Starting from$10,000

Multi-stage AR with richer interaction: body tracking, location logic, multi-scene mechanics, cross-platform delivery, or integrated gen AI elements.

  • ✓ Multi-stage interaction designed around the campaign brief
  • ✓ Body tracking, world AR, or gen AI where the brief needs it
  • ✓ Dual-platform delivery (Snap + TikTok) as an option
  • ✓ Campaign strategy input: the mechanic earns organic reach
  • ✓ Typical timeline: 4 to 8 weeks
Scope this build
Not sure yet
Start withOne reply

You have an idea or a campaign window but no formed brief. Send what you have and get an honest read on whether social AR is the right format.

  • ✓ Honest format check: AR or something else
  • ✓ Platform recommendation: Snap, TikTok, or both
  • ✓ Ballpark cost range and realistic timeline
  • ✓ No obligation, no follow-up sequence
Send the brief

Campaign deadline in under 4 weeks? Fast-turnaround builds have been delivered in 10 days. Mention the date when you send the brief and we will tell you straight away what is feasible in your window.

How it works

From brief to live
in 3 to 8 weeks.

Social AR builds move fast when the brief is clear. The whole process from brief to publishing is managed by the studio. You do not need a Lens Studio account or a TikTok partner login.

01
Brief and mechanic definition Days 1–3
We identify the single action the audience should take with the lens. What do they do with it? Who do they send it to? Why would they share this specific moment?
02
Creative and interaction design Week 1
We design the AR mechanic: the trigger, the transformation, the moment that earns the share. Platform constraints are built into the design from the start, not retrofitted later.
03
Build and review Weeks 2–5
Built natively in Lens Studio or Effect House. A working lens on your device early in the process, not a final reveal at the end. Iteration happens on the real experience, not a prototype.
04
Testing, publish, and handover Week 4–8
Device testing across hardware, platform approval submission and management, and a handover brief so your media team knows how to brief the paid push around it.
Every build ships with
✓ Published lens or effect live on Snap or TikTok
✓ Platform approval handled end to end by the studio
✓ QR code and share link for your campaign assets
✓ Performance brief: how to read the lens analytics
✓ Source files retained for future iterations

What you bring: the campaign objective, the audience, the brand assets, and the timeline. We handle the rest.

Start the conversation
From the insights

What we know about
social AR that works.

All articles →
Guide
What is social AR and how does it work for brands?

A plain-language guide to social augmented reality: what it is, how Snap Lenses and TikTok Effects work, and why the format performs differently from other digital ad types.

→
Strategy
How AR campaigns earn organic reach

The specific design decisions that separate lenses people share from lenses nobody uses. Covers the mechanic, the moment, and the platform logic that drives earned impressions.

→
Guide
The five brief mistakes that make social AR campaigns fail

The most common errors in AR briefs, why they happen, and what to include instead. Useful reading before submitting a brief or evaluating an AR proposal.

→
Common questions

What people ask us
about social AR.

A Snap Lens is an AR experience built inside Snapchat's camera. Users activate it from the lens carousel and the AR overlays, animates, or reacts in real time through the front or rear camera. For brands, Snap Lenses are powerful because they are shared by choice. When a user shares a lens moment to their story or sends it to a friend, that impression is earned. RBKAVIN. Immersive Studio designs and builds Snap Lenses from brief to launch as an official Snap AR partner.
A TikTok Effect is a branded AR experience built in Effect House and available to all TikTok creators when they film. When an effect hits a trend, it spreads without paid distribution: creators pick it up, use it in their content, and their audience follows. The effect has to be worth using in a video. RBKAVIN. Immersive Studio is an official TikTok Effects partner and builds branded Effects from concept to live.
The ones that work give the audience something to do, not just something to look at. The mechanic has to earn the share: there needs to be a reason to film yourself using it and a reason to send that to someone else. A lens that puts a brand logo on your face does not earn a share. A lens that turns you into a dragon, challenges a friend, or generates something unique to you does. The brief question we always ask is: why would someone share this specific moment?
Pricing depends on interaction complexity. A focused single-mechanic lens, face-tracked, with brand assets and custom animation, starts from $3,000. A more complex build with body tracking, multi-stage interaction, world AR, or generative AI elements starts from $10,000. Brief complexity and timeline both affect scope. The fastest route is to share the brief: send what you have and you get an honest estimate within 48 hours.
A focused single-mechanic lens takes 2 to 5 weeks from confirmed brief to published experience. Complex builds with body tracking, generative AI integration, or dual-platform delivery take 5 to 8 weeks. Fast-turnaround builds have been completed in 10 days for campaign deadlines. The clock starts from brief confirmation, so the sooner we have a clear brief, the more runway there is before the campaign date.
Yes. Social AR is built per platform because Lens Studio and Effect House have different toolchains, interaction models, and publishing workflows. The creative concept and visual design carry across both. The build can be staged so the Snap Lens launches first and TikTok follows, or both go simultaneously. As an official partner of Snap and TikTok, we build natively on both platforms and manage the approval and publishing process end to end.
RBKAVIN. Immersive Studio is an official Snap AR partner and official TikTok Effects partner that builds social AR for brand campaigns. The studio has delivered work for HBO, easyJet, Chester Zoo, and more, with over 1.5B total campaign impressions across six years of AR work. Creative Director and Creative Technologist Kavin Kumar leads all builds from brief to launch.
Ready to build

Tell us what you want
people to do with it.

One brief, one honest reply within 48 hours: whether it is feasible, which platform fits, how long it takes, and what it costs. If social AR is the wrong format for the brief, we say so.

Start your brief Read the social AR guide

Prefer email? contact@rbkavin.studio · Want to see live demos? Try AR in your browser.