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Walk through a pop-up. See what each spot does.

In short: an immersive pop-up is a temporary brand space where technology turns a visit into something people step into and share, like a mirror that changes you, an AI portrait to keep, or a lens built for the room.

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01 / 07

The window that unlocks

Good for:pull people in, even after closing

  1. They scan the code on the glass
  2. A web page opens their camera. No app
  3. The product steps out in front of them

Visitors scan a QR code or the poster on the glass. A web page opens in their camera, no app, and a character steps out or the product unpacks itself in front of them.

The tech: WebAR, image tracking

02 / 07

The mirror that changes you

Good for:draw a crowd

  1. They step in front of the screen
  2. It tracks their face and body
  3. The costume appears on them, live

Visitors stand in front of a big screen set up like a mirror and see themselves wearing a costume, a character or the product, live. People nearby stop to watch, then queue to try.

The tech: AR mirror, face and body tracking

03 / 07

The AI portrait booth

Good for:give people something to keep

  1. They pose for the camera
  2. AI paints them into the brand’s world
  3. They scan a code to keep the portrait

Visitors take a photo and get back a unique image of themselves in the brand's world a few seconds later, then download it with a QR code. Everyone leaves with a different picture worth posting.

The tech: Generative AI photo booth

04 / 07

The wall that reacts

Good for:make the queue part of the show

  1. Light is projected onto a plain wall
  2. A sensor sees people walk past
  3. The wall moves with them

A plain wall becomes the brand's world with projected light, and it moves when people walk past or wave. People waiting in line have something to watch and play with.

The tech: Projection mapping, motion sensing

05 / 07

The smart glasses table

Good for:show what is next

  1. A host fits the smart glasses
  2. Digital content appears in the real room
  3. Two wearers share the same scene

A host fits visitors with smart glasses for a short guided demo. Digital content appears in the real room while they can still see everything around them, and two wearers can share the same scene.

The tech: Snap Specs (formerly Spectacles)

06 / 07

The Snap or TikTok lens

Good for:turn every visit into a post

  1. They scan the code on the stand
  2. The Snapchat lens or TikTok effect opens on their phone
  3. They film it and post it

Visitors scan a code and open a Snapchat lens or TikTok effect built for this exact space on their own phone. They film themselves inside it and post it to their own account.

The tech: Snapchat Lens or TikTok Effect

07 / 07

The collect-and-unlock trail

Good for:keep people moving through the space

  1. They find a station
  2. They collect a badge at each one
  3. All collected: the reward unlocks

Stations around the space each give visitors something to collect, like a letter or a badge. Collect them all and a reward unlocks.

The tech: WebAR stations, a reward

Tell us the space. We find the moment.

Lens or WebAR from $3k, a mirror or AI booth from $5k, a full pop-up experience from $12k. One honest reply within 48 hours.

Brief a pop-up

See the pop-ups offer · Spin the store yourself · Prefer to read? Pop-up activation ideas

Quick answers

What is an immersive pop-up?

An immersive pop-up is a temporary brand space where technology turns a visit into something people step into and share, such as an AR mirror, an AI photo booth, a lens built for the space, WebAR from a QR code, or a smart glasses demo.

Which immersive tech works best in a pop-up?

Pick by goal. A mirror or reacting wall draws a crowd, an AI booth gives people something to keep, a lens or WebAR turns visits into posts and reaches people who never came, and a smart glasses demo shows what is next.

Do visitors need to download an app?

No. Mirrors, booths and projection need nothing from the visitor, WebAR opens in the phone browser from a QR code, and lenses run in Snapchat or TikTok, which most people already have.

How much does the tech for a pop-up cost?

A lens or WebAR experience starts from about $3,000, a single AR mirror or AI booth build from about $5,000, and a full pop-up experience from about $12,000, before venue and hardware.