Available for projects, roles and speaking

Kavin
Kumar.

Creative Director and Creative Technologist

I started in development at 22, not because I loved code, but because it was the fastest path into immersive storytelling. Six years later, I direct the campaigns and I still build the prototypes.

Currently: wearable AR builds on Snap Spectacles and Meta AI glasses.

What I'm known for Invite me to speak Start a project
2026.
MIT Reality Hack winner
1.5B+
Campaign impressions
6+
Years in immersive
3×
Official platform partner
Kavin Kumar, Creative Director and Creative Technologist
MIT Reality Hack 2026 winner
GITEX Dubai 2023 speaker
Snap · TikTok · Flora AI partner
1.5B+ impressions
01 · What I'm known for

Three things,
in this order.

Not a list of services. The three places where I have shipped work, won something, or stood on a stage to prove it.

01.
Smart glasses and wearable AR

The best immersive experiences meet the audience where they are. Right now that is on their face. I build the stories that live there.

  • ✦ MIT Reality Hack 2026 winner with noodle, a spatial AI workbench for Snap Spectacles
  • ✓ Timely, an AR habit companion, in the Snap Spectacles Lens Contest 2026
  • ✓ The studio's wearables practice is built on this work
noodle case study → The wearables practice →
02.
Creative direction for immersive campaigns

Six years directing platform-native immersive work for brands. Story first, technology second, and the numbers to show it works.

  • ✓ HBO, Universal Music, Meta, Google, and Lego campaigns
  • ✓ 1.5B+ impressions across Snap and TikTok
  • ✓ Official partner: Snap, TikTok, Flora AI
HBO case study → All campaigns →
03.
Speaking and workshops

I talk about what I have actually shipped. Practical sessions for brand and creative teams, not theory.

  • ✓ GITEX Global Dubai, one of tech's largest stages
  • ✓ Organised the first international Flora AI workshop, Singapore
  • ✓ Ongoing Snap Lens Studio workshops for brand teams
Invite me to speak → Workshop photos →
02 · Selected work

Nine projects
that explain me.

Full portfolio →
Noodle spatial AI tool
01
Noodle, MIT Reality Hack 2026
Spatial node-based AI creative tool for Snap Spectacles. Sketch to 3D in one flow. Winner.
Winner
House of the Dragon AR
02
House of the Dragon, HBO × Snapchat
Location-based AR lens anchored to Sankagiri Hill Fort. A sleeping dragon discovered on Snap Map, driven by proximity, not UI.
Location AR
Timely AR habit companion
03
Timely, AR habit companion for Snap Spectacles
Describe a goal in natural language and get a quiet HUD nudge at the right moment. Submitted to the Snap Spectacles lens contest, 2026.
Spatial AI
Ice Fishing
04
Ice Fishing, Snap Spectacles
Hyper-casual Snap Spectacles AR game. Place a frozen lake, cast and reel fish for sixty seconds.
AR Game
Winx-ify Me gen-AI selfie experience
05
Winx-ify Me, Winx Club × Gloam Agency UK
Custom LoRA model trained to transform any selfie into a Winx character. Full-stack build: ComfyUI pipeline, load-balanced deployment, microsite.
Gen AI
Please Don't Touch Anything: House Broken AR
06
Please Don't Touch Anything, ForwardXP × Meta
Story-game AR ad for Meta Quest's House Broken. Multiple endings driven by the order you break the rules.
Meta AR Ad
Tower Bridge AR
07
Tower Bridge AR, Oraar Studio R&D
World-locked AR mannequin anchored to Tower Bridge. Perspective-correct from multiple viewing angles. Launched on Snapchat 2023.
Location AR
08
Chester Zoo × Augit, Luna's Lost Spell
Halloween WebAR trail across Chester Zoo. Six stations, six mini games, one spell to unlock.
WebAR
easyJet AR Uniform Try-On
09
AR Uniform Try-On, easyJet
Digital cabin crew outfit on Instagram and Snapchat. Body-tracked 3D uniform with editable name tag. 200K+ impressions.
Social AR
Spatial Mapper AR projection mapping
10
Spatial Mapper, AR projection mapping for Snap Spectacles
Trace where a real projector's light lands with your hands, then design directly in that space. Standalone Spectacles Community Challenge entry, 2026.
Projection mapping
Smart glasses and wearable AR work →
03 · Background

I didn't become a Creative Director. I named a role I had already been performing.

Six years directing AR campaigns for HBO, Universal Music, Meta, Google, and Lego. Before RBKAVIN Studio, I co-founded Oraar Studio in London and scaled it from two people to ten.

The work spans campaign strategy, interaction design, platform-native AR, spatial computing, and wearable AR. MIT Reality Hack 2026 winner with Noodle, a spatial AI tool built natively for Snap Spectacles. The approach is always the same: story first, technology second.

I started with a laptop and Lens Studio tutorials. Most of what I know came from shipping things and seeing what broke.

Creative Direction Experiential Design AR / XR Spatial Computing Wearable AR Narrative Design Campaign Strategy Snap Partner Flora AI Partner TikTok Partner
2021–Present
RBKAVIN. Immersive Studio
Creative Director and Creative Technologist. Independent studio, global clients.
AR campaigns · Speaking · R&D
2026
Future of Virtual Workshops, Singapore
Organised and led a Flora AI creative workshop in Singapore. The first international Flora AI workshop, reaching a global brand audience.
Organiser and speaker
2026
MIT Reality Hack
Winner with Noodle, a spatial node-based AI creative tool for Snap Spectacles. 36-hour hackathon at MIT Media Lab. Open source →
Winner
2023
GITEX Dubai
Speaker on immersive storytelling and brand AR at one of tech's largest global stages.
Speaker
2023–2024
Oraar Studio, London
Co-founder, Creative Director, CTO. Scaled from two people to ten. Closed December 2024.
Feb 2023–Dec 2024
2019
Started in AR
Chose AR development at 22 as an entry point into immersive storytelling. First lenses for Snap.
Skills
AR platforms
Snap Lens Studio TikTok Effect House Meta Spark AR 8th Wall · WebAR Flora AI
Discipline
Creative Direction Campaign Strategy Spatial Storytelling Narrative Design Experiential Design
Technology
JavaScript WebXR · WebGL Spatial Computing 3D Experience Design Generative AI ComfyUI LoRA Training Python
04 · Recognition

The work has
spoken for itself.

Winner
2026
MIT Reality Hack 2026
Winner. Noodle: spatial node-based AI creative tool for Snap Spectacles. Transform surroundings into collaborative AR ideation boards.
Speaker
2023
GITEX Global, Dubai
Speaker on immersive storytelling and the future of AR in brand communication. One of tech's largest global stages.
Prize
2025
Snap Community Challenge
Prize winner for immersive Spectacles experience. Community-voted.
Workshop
2026
Future of Virtual Workshops, Singapore
Organised and led a Flora AI creative workshop in Singapore, the first international Flora AI workshop, on AI-driven immersive brand experiences.
05 · Speaking

On experiential
storytelling.

The focus is always practical: how immersive and interactive experiences change the relationship between brands and audiences, and what it takes to make people feel something, not just see something.

See workshop photos →
2026
MIT Reality Hack
Winning project presentation: Noodle, spatial AI creative tool on Spectacles
MIT Media Lab, Cambridge MA
2026
Future of Virtual Workshops, Singapore
Organised and led a Flora AI creative workshop on AI-driven immersive brand experiences, as official Flora AI creative partner
Singapore · Flora AI
2026
Flora AI Workshop
Creative AI workflows for immersive experiences, as official Flora AI creative partner
Workshop
2026
Swiggy AR Workshop
Outcome-focused AR for marketing teams
Workshop
2023
Snap LensFest
Creative direction for brand AR: how story-led lenses outperform effect-led ones
Snap · Global
2023
GITEX Global, Dubai
Immersive storytelling and the next wave of AR in brand communication
Dubai World Trade Centre
2024–
Snap Lens Studio Workshops
AR creative strategy for brands: from brief to lens, without losing the idea
Ongoing
Invite me to speak.

Available for conferences, brand workshops, and masterclasses on experiential storytelling, immersive creativity, and spatial computing for non-technical audiences.

  • Experiential storytelling: making audiences feel, not just see
  • Designing for smart glasses: building for faces, not screens
  • Directing immersive experiences from brief to launch
  • Spatial computing and GenAI: what's actually happening
  • Six years building for Snap and TikTok: the real lessons

Replies within 48 hours, straight from me.

✓ Enquiry received. You will hear back within 48 hours with availability and next steps.
The studio

I direct RBKAVIN. Immersive Studio

Campaign briefs, wearable builds, and client work run through the studio: all services, the full portfolio, and how we work from brief to launch.

Visit the studio →
06 · Connect

Let's work
together.

Open to Creative Director roles, contract AR campaigns, speaking engagements, and workshops. Worldwide.

Start a project →
in
LinkedIn
/in/rbkavin
Work history, case studies, and professional updates
→
IG
Instagram
@rbkavin
Builds, experiments, and studio life
→
@
Email
contact@rbkavin.studio
Projects, speaking, roles, and everything else
→
FAQ
Who is rbkavin?

rbkavin is the personal brand of Kavin Kumar Balamurugan, also known as Kavin Kumar, a Creative Director and Creative Technologist. He is the founder and director of RBKAVIN. Immersive Studio. The name is used consistently across Instagram, LinkedIn, and Twitter as @rbkavin.

Is rbkavin the same as RBKAVIN. Immersive Studio?

Related but distinct. rbkavin is Kavin's personal brand and voice. RBKAVIN. Immersive Studio is the AR, XR, and spatial creative studio he directs, handling client campaigns and case studies. Personal, first-person writing (opinions, essays, process notes) lives at rbkavin.studio/k/ and rbkavin.studio/k/thoughts/. Studio-voice content, portfolio, and client work live on the rest of rbkavin.studio.

What does Kavin Kumar (rbkavin) do?

Creative Director and Creative Technologist. Six years directing AR and immersive campaigns for brands including HBO, Universal Music, Meta, Google, and Lego, including a Snap Map lens for HBO that reached 1.5B+ impressions. Work spans campaign strategy, interaction design, platform-native AR (Snap Lens Studio, TikTok Effect House), spatial computing, and wearable AR development for Snap Spectacles. Official creative partner with Snap, TikTok, and Flora AI.

What has Kavin Kumar won or been recognised for?

MIT Reality Hack 2026 winner, for Noodle, a spatial node-based AI creative tool built natively for Snap Spectacles at a 36-hour hackathon at MIT Media Lab (open source on GitHub). Snap Community Challenge prize winner, a community-voted award for an immersive Spectacles experience. Speaker at GITEX Global Dubai 2023 on immersive storytelling and the future of AR in brand communication. Organised and led the Future of Virtual Workshops session in Singapore in 2026, the first international Flora AI creative workshop, as official Flora AI creative partner.

What has Kavin Kumar built?

Recent projects: Noodle, a spatial AI workbench for Snap Spectacles (MIT Reality Hack 2026 winner). Ice Fishing, a Snap Spectacles experience. Timely, an AR habit companion for Snap Spectacles with natural-language HUD nudges. Spatial Mapper, AR-native projection mapping for Snap Spectacles that traces a real projector's light by hand. Client campaigns: House of the Dragon Snap Map AR for HBO, an AR uniform try-on for easyJet (200K+ impressions, body-tracked 3D on Instagram and Snapchat), a Halloween WebAR trail for Chester Zoo, and a WebAR face-filter activation for the 007 First Light game launch. Full list at selected work above and the studio portfolio.

What is Kavin Kumar's background before RBKAVIN. Immersive Studio?

Started in AR development in 2019 at age 22, building first lenses for Snap. Co-founded Oraar Studio in London in February 2023 as Creative Director and CTO, scaling it from two people to ten before it closed in December 2024. Founded and has directed RBKAVIN. Immersive Studio since 2021, working with global clients on AR campaigns, speaking, and R&D.

What platforms and skills does Kavin Kumar work in?

Snap Lens Studio and Snap Spectacles development, TikTok Effect House, Flora AI, WebAR, spatial computing, generative AI for creative production, hands-free and wearable AR, projection mapping, and AR mirror installations. Official partner status with Snap, TikTok, and Flora AI.

How do you contact rbkavin?

Email contact@rbkavin.studio, or find him on LinkedIn (linkedin.com/in/rbkavin) and Instagram (@rbkavin). For studio project inquiries, use the contact form at rbkavin.studio/contact/. Open to Creative Director roles, contract AR campaigns, speaking engagements, and workshops, worldwide.