What smart glasses platforms can brands use for campaigns?

The three main smart glasses platforms used in brand campaigns are Snap Spectacles, Meta Ray-Ban smart glasses, and Xreal. Snap Spectacles overlay AR graphics onto the real world in real time, making them ideal for live events and spatial storytelling. Meta Ray-Ban glasses are primarily a hands-free camera and AI assistant, suited to creator and ambassador programs. Xreal display AR glasses project a floating screen in the wearer's view and suit retail or staff-facing use cases. The right choice depends on your campaign goal, audience size, venue, and budget.

How much does a smart glasses brand campaign cost?

Smart glasses campaigns typically start from $15,000 for Meta Ray-Ban creator programs and rise to $40,000 to $100,000 or more for Snap Spectacles experiences at live events. Xreal and display AR builds for staff or retail use fall in the $15,000 to $50,000 range depending on the software complexity. Costs include hardware (often rented for events), custom software development, and production support on the day.

Do smart glasses campaigns work for consumer brands?

Yes, but the use case matters. Smart glasses work best for premium, curated moments rather than mass activation. They suit live events, VIP experiences, press previews, and ambassador programs where a small number of people have a memorable hands-free encounter. For reaching millions of consumers, Social AR or WebAR scales further and costs less. Many brands use both: smart glasses for the hero event moment and Social AR to extend it online.

Free tool

Smart glasses campaign finder: Find the right smart glasses platform for your campaign

Not sure if smart glasses belong in your brief — or which ones? Answer 4 questions about your campaign and get a clear recommendation, with what each platform actually does and what it costs.

Platform

Snap Spectacles

AR glasses that layer live digital graphics over the real world. The wearer sees animated content, not just a floating screen. Built for spatial storytelling.

Platform

Meta Ray-Ban

Smart glasses with a camera, speakers, and Meta AI built in. Primarily used for hands-free photo and video capture and audio — not AR overlays.

Platform

Xreal / display AR

Display AR glasses that project a virtual screen in the wearer's view. Good for showing information or media in a heads-up display format.

Question 1 of 4 0%

Question 1 of 4

What is the primary goal of this activation?

Start with the outcome you want. Not sure? Pick the one closest to your brief.

Layer AR content over the real world Digital graphics, animations, or brand visuals that appear in the physical space around the wearer

Capture content hands-free Let people film or photograph an event, product, or experience from their POV without holding a phone

Show information in a heads-up display Staff or ambassadors see product info, navigation, or data overlaid in their field of view while working

Create a headline moment A premium PR or event experience that generates press coverage and social content from onlookers

Question 2 of 4

Who will be wearing the glasses?

This determines how curated the experience needs to be and how much briefing is involved.

Press, VIPs, or invited guests A curated audience of tens to a few hundred people at a launch, preview, or hosted event

Creators or brand ambassadors A small group of influencers or partners who'll use the glasses to create and share content over time

Staff, retail teams, or internal users People inside your organisation who need information or tools in their field of view while working

General public at an open event Anyone walking through a festival, retail space, or activation who wants to try the experience

Question 3 of 4

Where does the activation happen?

Venue type affects hardware logistics, network requirements, and how the experience gets managed on the day.

Live event or festival A time-limited venue like a launch party, trade show, fashion week, sports event, or cultural festival

Retail or showroom An ongoing installation in a physical store, pop-up, or brand showroom that runs over days or weeks

Studio or controlled environment A shoot, press day, or demo space where conditions are managed and the audience is small and briefed

Outdoor or public space A street, park, or public venue — less controlled, natural light, variable conditions

Question 4 of 4

What is your approximate budget for this activation?

Smart glasses campaigns include hardware (usually rented), custom software build, and on-site support. Budget shapes what's possible.

Under $15,000 This is likely below the threshold for a custom smart glasses build — we'll point you toward the right format

$15,000 to $40,000 Suitable for Meta Ray-Ban creator programs or a contained Xreal build

$40,000 to $100,000 Opens up Snap Spectacles experiences with custom spatial AR development and event support

$100,000 or more Flagship Spectacles experience with multi-day event coverage, original spatial content, and full production support

Your recommendation

Here is the platform that fits your brief.

Cost range

Typical timeline

Discuss this with the studio

Want the full wearable AR picture? Read the smart glasses guide for brands →