Step inside our pop‑up. Ten pop-up activation ideas in an interactive 3D pop-up store
Ten ideas your visitors can play with. Drag to look around, then tap any spot to watch it work.
What should your pop-up do?
Ten pop-up activation ideas, in one 3D store
In short: an immersive pop-up gives visitors something to do, not only something to look at. This page shows ten ways to do that, each one running inside a 3D pop-up store you can walk around.
The store is our own pop-up, set in a mall. Every spot is an interactive idea a brand can add to a pop-up store, an event booth or a shop window. Pick the ones that fit your goal and send them to the studio. For the full offer and prices, see immersive pop-up experiences.
The try-on mirror AR mirror
A screen that works like a mirror and adds the product to your reflection.
Visitors see themselves wearing the product. No changing room, no queue.
Stand in front of the mirror.
It follows your face and body and puts the product on you.
Swipe through looks and save a photo to your phone.
Works well for:Fashion, beauty, eyewear, merchandise. Good for: stop people walking past, get it shared.
The filter they share Snapchat, TikTok or Instagram filter
A camera filter like the ones people already use on Snapchat, TikTok and Instagram, made for your brand.
Visitors scan a code, the filter opens in the app they already have, and it puts your campaign on their face or around them. They post it, and their friends see your brand and can try the same filter.
Scan the code with Snapchat, TikTok or Instagram.
The filter opens in that app and dresses you in the campaign.
Record a video and post it. Friends can tap to try the same filter.
Works well for:Beauty, fashion, entertainment, anything with fans. Good for: get it shared, reach beyond the store.
The mixed reality pod VR or mixed reality headset moment
A headset that surrounds one visitor with a digital world.
One visitor steps inside the brand world while the crowd watches on a screen.
Put on the headset on the pad.
The product world builds itself around you, in the real room.
Everyone waiting sees what you see on the big screen.
Works well for:Automotive, travel, entertainment, flagship launches. Good for: show something new, stop people walking past.
Scan and play WebAR from a QR code
Point your phone at a QR code and a 3D character appears in the room, on your screen. No app.
Visitors point their phone camera at a QR code. A web page opens and shows the room through the camera, with a 3D character or product standing in it. Nothing to download, and the same code works on a shop window, a bag or a poster.
Point your phone camera at the QR code and tap the link.
The room shows on your screen, with the character in it.
Take a photo or video and share it. Scan the bag at home to play again.
Works well for:Any store, shop windows, packaging, queues. Good for: reach beyond the store, stop people walking past.
A pop-up store where visitors do something instead of only looking: try a product in an AR mirror, get an AI portrait, play a game with their body, or follow an AR treasure hunt. The technology gives people a reason to stop, stay and share.
Which pop-up activation idea should I choose?
Start with the goal. To stop people walking past, use a try-on mirror, AI portrait booth, reacting wall or body-controlled game. To get shared, add a social filter. To reach people beyond the store, use WebAR from a QR code or a treasure hunt. To show something new, use smart glasses, mixed reality or a hologram display.
Do visitors need to download an app?
No. WebAR opens in the phone browser from a QR code, and filters open in Snapchat, Instagram or TikTok, apps people already have. Mirrors, booths, walls and games need no phone at all.
How much does the technology for a pop-up cost?
A social filter or WebAR layer starts from $3,000. A single in-person moment such as an AR mirror or AI photo booth starts from $5,000. A full pop-up experience starts from $12,000. Venue, staffing and fit-out sit with your production team or agency.
Can I combine several ideas in one pop-up?
Yes. Most pop-ups pair one in-person moment, such as a mirror or photo booth, with one layer that travels online, such as a social filter or WebAR. Add the ideas you like to your shortlist in the 3D store and send it to the studio.