RBKAVIN. Immersive Studio

Step inside our pop‑up. Ten pop-up activation ideas in an interactive 3D pop-up store

Ten ideas your visitors can play with. Drag to look around, then tap any spot to watch it work.

What should your pop-up do?

Ten pop-up activation ideas, in one 3D store

In short: an immersive pop-up gives visitors something to do, not only something to look at. This page shows ten ways to do that, each one running inside a 3D pop-up store you can walk around.

The store is our own pop-up, set in a mall. Every spot is an interactive idea a brand can add to a pop-up store, an event booth or a shop window. Pick the ones that fit your goal and send them to the studio. For the full offer and prices, see immersive pop-up experiences.

The try-on mirror AR mirror

A screen that works like a mirror and adds the product to your reflection.

Visitors see themselves wearing the product. No changing room, no queue.

  1. Stand in front of the mirror.
  2. It follows your face and body and puts the product on you.
  3. Swipe through looks and save a photo to your phone.

Works well for: Fashion, beauty, eyewear, merchandise. Good for: stop people walking past, get it shared.

More on AR mirrors and live installations

The AI portrait booth AI photo booth

A photo booth where AI turns your photo into art in your brand’s style.

A photo goes in. A portrait set in your campaign world comes out.

  1. Pose for the countdown.
  2. AI redraws your photo in the campaign style in seconds.
  3. Scan the code to take the portrait home and share it.

Works well for: Launches, film and music, events. Good for: stop people walking past, get it shared.

More on generative AI for campaigns

The filter they share Snapchat, TikTok or Instagram filter

A camera filter like the ones people already use on Snapchat, TikTok and Instagram, made for your brand.

Visitors scan a code, the filter opens in the app they already have, and it puts your campaign on their face or around them. They post it, and their friends see your brand and can try the same filter.

  1. Scan the code with Snapchat, TikTok or Instagram.
  2. The filter opens in that app and dresses you in the campaign.
  3. Record a video and post it. Friends can tap to try the same filter.

Works well for: Beauty, fashion, entertainment, anything with fans. Good for: get it shared, reach beyond the store.

More on social AR filters and lenses

The wall that reacts Interactive projection or LED wall

A big screen or projection that reacts when people walk by.

The wall wakes up as people pass, so the space itself becomes the show.

  1. Walk past the wall.
  2. A sensor follows you and the artwork blooms where you are.
  3. Wave, jump or bring a friend and it responds to all of you.

Works well for: Shop windows, entrances, launches, brand worlds. Good for: stop people walking past.

More on interactive installations

The body-controlled game Motion-tracked game screen

A video game you play by moving your body. No controller.

The screen sees you move, and your body is the controller.

  1. Step onto the mat.
  2. A character on screen copies your moves.
  3. Top scores go on the leaderboard and win prizes.

Works well for: Sportswear, family brands, malls, queues. Good for: stop people walking past, get it shared.

The design-it hologram Holographic product display

A glass box where a 3D product floats, and visitors change its design.

Visitors draw on a tablet and watch their design wrap the floating product.

  1. Pick colours and draw on the tablet.
  2. Your design appears on the floating product as you draw.
  3. Send the design to your phone, or print it on the real thing.

Works well for: Drinks, sneakers, packaging, gifting. Good for: stop people walking past, show something new.

The smart glasses bar Smart glasses demo

Glasses that show digital things on top of the real world.

Visitors put on AR glasses and the product on the table comes alive.

  1. Pick up a pair of glasses.
  2. Stories, options and reviews float around the real product.
  3. Two people see the same thing and explore it together.

Works well for: Tech, automotive, premium launches. Good for: show something new.

We won MIT Reality Hack 2026 building on Snap Spectacles.

More on smart glasses and wearable AR

The mixed reality pod VR or mixed reality headset moment

A headset that surrounds one visitor with a digital world.

One visitor steps inside the brand world while the crowd watches on a screen.

  1. Put on the headset on the pad.
  2. The product world builds itself around you, in the real room.
  3. Everyone waiting sees what you see on the big screen.

Works well for: Automotive, travel, entertainment, flagship launches. Good for: show something new, stop people walking past.

Scan and play WebAR from a QR code

Point your phone at a QR code and a 3D character appears in the room, on your screen. No app.

Visitors point their phone camera at a QR code. A web page opens and shows the room through the camera, with a 3D character or product standing in it. Nothing to download, and the same code works on a shop window, a bag or a poster.

  1. Point your phone camera at the QR code and tap the link.
  2. The room shows on your screen, with the character in it.
  3. Take a photo or video and share it. Scan the bag at home to play again.

Works well for: Any store, shop windows, packaging, queues. Good for: reach beyond the store, stop people walking past.

More on WebAR that opens in the browser

The treasure hunt AR treasure hunt trail

A scavenger hunt played with your phone.

A trail of AR stops across the store, the mall or the whole city. Find them all, win the prize.

  1. Pick up the map and scan the first marker.
  2. Each stop plays a small AR moment and gives you a token.
  3. Collect every token to unlock the prize at the counter.

Works well for: Malls, family days, multi-store launches, seasonal events. Good for: reach beyond the store, get it shared.

We built Luna’s Lost Spell, a six-stop WebAR trail across Chester Zoo.

More on the Chester Zoo WebAR trail case study

Questions brands ask

What is an immersive pop-up store?

A pop-up store where visitors do something instead of only looking: try a product in an AR mirror, get an AI portrait, play a game with their body, or follow an AR treasure hunt. The technology gives people a reason to stop, stay and share.

Which pop-up activation idea should I choose?

Start with the goal. To stop people walking past, use a try-on mirror, AI portrait booth, reacting wall or body-controlled game. To get shared, add a social filter. To reach people beyond the store, use WebAR from a QR code or a treasure hunt. To show something new, use smart glasses, mixed reality or a hologram display.

Do visitors need to download an app?

No. WebAR opens in the phone browser from a QR code, and filters open in Snapchat, Instagram or TikTok, apps people already have. Mirrors, booths, walls and games need no phone at all.

How much does the technology for a pop-up cost?

A social filter or WebAR layer starts from $3,000. A single in-person moment such as an AR mirror or AI photo booth starts from $5,000. A full pop-up experience starts from $12,000. Venue, staffing and fit-out sit with your production team or agency.

Can I combine several ideas in one pop-up?

Yes. Most pop-ups pair one in-person moment, such as a mirror or photo booth, with one layer that travels online, such as a social filter or WebAR. Add the ideas you like to your shortlist in the 3D store and send it to the studio.

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