Background
I didn't become a Creative Director. I named a role I had already been performing.
Six years directing AR campaigns for HBO, Universal Music, Meta, Google, and Lego. Before RBKAVIN Studio, I co-founded Oraar Studio in London and scaled it from two people to ten.
The work spans campaign strategy, interaction design, platform-native AR, and spatial computing. The approach is always the same — story first, technology second.
Timeline
Now
RBKAVIN Studio
Creative Director & Creative Technologist. Independent studio, global
clients.
AR Campaigns · Speaking · R&D
2022
Oraar Studio, London
Co-Founder · Creative Director · CTO. Scaled from two people to eight. Closed
early 2025.
London · 2023–2025
2023
GITEX Dubai
Speaker on immersive storytelling and brand AR at one of tech's largest global
stages.
Dubai · Speaker
2026
MIT Reality Hack
Winner with Noodle — spatial node-based AI creative tool for Snap Spectacles.
48-hour hackathon at MIT Media Lab.
MIT · Winner
2019
Started in AR
Chose AR development at 22 as an entry point into immersive storytelling. First
lenses for Snap.