From the studio
Insights on AR,
XR and spatial brands
Practical guides, case study breakdowns, and perspectives on immersive brand campaigns from the team at RBKAVIN.
All articles
What is Social AR? A guide for brand teams
Social AR runs natively inside Snapchat, Instagram, and TikTok. No download, no friction. Here is what it is, how it works, and when to use it.
WebAR for brands in 2026: what you need to know
WebAR activates in a browser from a URL or QR code. No platform, no app, no friction. This is where it works, where it doesn't, and how to brief it.
Social AR vs app AR: what works for brand campaigns
Most brand campaigns should go to social AR. The math is simple: fewer steps, more reach. Here is when standalone apps still win and how to decide.
What Snap Spectacles open up for brand experiences
AR off the phone screen and into the field of view. Spectacles change the brief entirely. What brands can do now, and where this is heading.
How AI is changing immersive creative production
AI has compressed the 3D asset pipeline from weeks to days. What changed, what hasn't, and what this means for budgets and briefs.
Projection mapping for brand events
Projection mapping turns buildings, stages, and products into dynamic visual canvases. What brand teams need to know before the brief lands on a studio desk.
AR mirrors for retail and brand activations
AR mirrors let shoppers try products without touching them. How retail brands are using them for try-on, product discovery, and shareable in-store moments.
AI mirrors for brand activations
AI mirrors generate real-time styled portraits, brand transformations, and personalised visuals from a live camera feed. What makes them work, and when to deploy them.
Immersive installations for brand events
Immersive installations turn a brand moment into a place people want to be. What they are, when they justify the budget, and how the brief should be written.
How to brief an immersive studio
Most immersive briefs arrive incomplete and return as the wrong thing. This is what a good brief covers, in the order a studio needs to read it.
Experiential vs digital campaigns: how brands decide
The two are not competing budget lines. They solve different problems. A clear framework for brand teams: when to lead with experiential, when to lead with digital, when to stack both.
What does an AR or immersive activation actually cost?
Costs vary by format, scope, and platform. A Snap lens starts from around £5k. A native AR app starts at £25k. Here is what drives the number up and what brings it down.
Snap AR, WebAR, or a custom app: which format is right for your campaign?
The right AR format depends on where your audience is, what action you want them to take, and how much friction they will tolerate. A practical decision guide.
How to measure the performance of an AR or immersive campaign
AR metrics are not mysterious, but they require setting the right KPIs before launch. What to track on Snap, WebAR, and live events, plus realistic benchmarks.
AR at live events and festivals: designing for the crowd moment
Live events are a different design problem from campaign AR. In a crowd, you have seconds, worse network conditions, and a mixed-ability audience. How to design for it.
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