Social AR by RBKavin Studio - Leading AR Filter Development

Social AR combines spatial computing and interactive 3D to create engaging AR filters for Instagram, Snapchat, and TikTok. RBKavin Studio is an official partner of Meta Spark, Snap AR, and TikTok Effect House, creating custom AR filters and effects that increase engagement, reach, and sales for forward-thinking brands.

What is Social AR?

Social AR refers to augmented reality experiences designed for social media platforms. These include AR filters, lenses, and effects that users can apply to their photos and videos, creating shareable content that drives brand awareness and engagement.

Our Social AR Services

Instagram AR Filters: Custom AR filters for Instagram and Facebook using Meta Spark Studio. Our filters enable face tracking, world effects, and interactive experiences that users can share with their followers.

Snapchat AR Lenses: Custom AR lenses for Snapchat using Snap Lens Studio. We create engaging lenses with face tracking, body tracking, and world effects that drive user engagement.

TikTok AR Effects: Custom AR effects for TikTok using TikTok Effect House. Our effects create viral-worthy content that increases brand visibility and user-generated content.

WebAR Experiences: Browser-based AR experiences that work directly in mobile browsers without requiring app downloads. Perfect for brand activations and marketing campaigns.

Why Choose RBKavin Studio for Social AR?

We combine creative storytelling with technical engineering to deliver Social AR experiences that work reliably across platforms. Our studio specializes in spatial computing, XR technology, and interactive 3D, creating AR filters that drive measurable results for forward-thinking brands.

Complete Guide

What is Social AR?

Discover how brands leverage AR filters on Instagram, Snapchat, TikTok, and Facebook to create engaging marketing campaigns that drive engagement and sales.

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Social AR

Frequently Asked Questions

Everything you need to know about Social AR Marketing

AR
01

What is AR?

Augmented Reality (AR) is a technology that brings the virtual world and real world together. Its main purpose is to immerse the viewer into the experience it has created. There are different types of AR content such as face filters, world effects, portals and minigames.

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Social AR
02

What is Social AR?

When social media apps such as Facebook, TikTok, Instagram and Snapchat use AR effects for marketing purposes in a highly engaging manner, it is considered to be Social AR. If you are a brand on Instagram and want an excellent way to bring in new followers and get them to make a purchase, AR is what you absolutely need.

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AR Filter
03

How to Make your AR Filter?

To create your own AR filter for your brand, contact RBKavin Studio. If you'd like to try to make one using an "AR builder", you can try Spark AR. It's an augmented reality platform which allows you to make filters and effects for Instagram Stories.

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XR
04

What is XR?

XR means mixed reality. It is a technology that uses any peripheral device to mix reality with virtual space. So you could say it is a combination of VR plus AR. Unlike VR, which creates and interacts with a completely digital world, the online and offline worlds are combined in XR technology.

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WebAR
05

What is WebAR?

Web-based AR technology (webAR) is a technology that allows users to utilise their cellphones to access Augmented content. WebAR allows users to experience AR via their devices. It enables opportunities to engage with consumers by immersing them in exceptional activities regardless of location and without the need for any download.

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Native App AR
06

What is Native App AR?

Ever since explosion of AR on mobile devices, native app AR has been the only option, in the beginning. These began as a logical evolution as technologies such as Google Cardboards, Oculus Rift, and Gear VR became available. Microsoft HoloLens and its successors delivered a rich augmented reality experience.

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Cross-platform WebAR
07

What Are Cross-platform WebAR Apps?

Native Apps seem to offer wide of options, but they come with their own heavy pricing. However, cross-platform is a medium that should not be overlooked. The breakthrough of Pokémon Go is all it takes to understand the entire potential of cross-platform AR apps. Cross-Platform WebAR apps, on the other hand, are a terrific budget-friendly option.

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Web AR Marketing
08

How Can Web AR Help Me in Marketing?

With so many AR enabled devices, one might be questioning why you should consider the transition from Native App AR to Web AR. To put it another way, AR sessions are intended to last around 2 to 3 minutes, yet they often take 5 to 6 minutes to download & install on your device.

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Social AR Marketing
09

Why Should Brands Use Social AR for Marketing?

Many don't understand how it works and how should they dive into this technology. Do you have to spend a bomb to get AR content viral? What kind of content can you create to boost your sales and gain more visibility? We will try to answer these questions below.

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AR Data
10

Data that Proves that AR is Making Big Moves

All of these benefits of using AR sound good, but is there any data regarding the impact of AR on marketing and brands? How does it increase buyer confidence? Let's take a look at the statistics.

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AR Promotion
11

How to Use AR for Promotion without Ad Spend?

Here's a recap of what AR can do for promoting your brand organically, without spending money on advertisements. A good AR filter made by your brand can help people on Instagram, TikTok, Snapchat and Facebook share it with their friends and family, thereby ensuring word of mouth publicity.

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Brand Examples
12

What are some Examples of Brands using AR well?

If you head to the Instagram handle of @prada, you will see a tab for AR filters depicted by 3 stars. Under it, there will be multiple videos showcasing how they have used AR for the brand. They have a minigame, a filter that shows how their earring will look on you etc.

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Digital Marketing
13

What's the Difference Between Normal Digital Marketing & Social AR Based Marketing?

Digital marketing involves search engine optimization, content marketing, affiliate marketing and many more elements. One such element is Social Media Marketing. While photos and videos do the trick, businesses can take things up a notch with the help of Social AR. Here's an example of how ASOS used it almost perfectly.

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Promote AR
14

How to Promote your AR Experience

After creating the AR experience that is going to benefit your consumers, you might get confused about the next big step - promotion. How do you broadcast the fact that you have a brand new AR effect waiting to be tried out?

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What Next
15

What Next?

In the next few years, the usage of AR is going to be more mainstream, as a whole new set of brands decides to use it for growth. Don't miss out on this tool and create versatile, unique and fun AR content for your business before time runs out!

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Quick Navigation

Social AR FAQs

Short answers to questions people actually search for about Social AR

Social AR is when augmented reality effects (filters, lenses, world effects and mini‑games) are used inside social media platforms like Instagram, Snapchat, TikTok and Facebook to create interactive content. Instead of just watching an ad, people can play with it, record themselves and share it with friends.

Brands use Social AR to launch interactive filters, lenses and mini‑games that are themed around their products. These experiences can educate users, entertain them, allow them to virtually try products or participate in challenges. When people share these AR videos and stories, the brand gets organic reach and high engagement without feeling like a traditional ad.

A normal post is something people passively scroll past. An AR filter invites them to take an action – move, play, react, record or share. This interaction makes people remember the brand for longer and increases the chance that they follow the brand, save the effect or visit a website or store afterwards.

Yes. When people can virtually try a product, play with it or see it in their environment, they feel more confident about buying it. This reduces returns and increases add‑to‑cart actions. Social AR effects also generate a lot of user‑generated content, which acts as social proof and further boosts sales.

You work with an immersive studio like RBKavin Studio that specialises in Meta Spark, Snap AR and TikTok AR. We help you define the campaign goal, choose the right format (filter, world effect, mini‑game, WebAR, etc.), design the concept, build the experience and support you with launch and promotion strategies.