What is AR?
Augmented Reality (AR) is a technology that brings the virtual world and real world together. Its main purpose is to immerse the viewer into the experience it has created. There are different types of AR content such as face filters, world effects, portals and minigames. Here are the basics of these types in a nutshell.
Portal
Now, a portal works similarly, but the difference is that it takes you to a whole new 3D world after you enter the 'doorway'. These can be perfect for campaigns which introduce a new product or if you want to create a themed-environment for it.
Minigames
Lastly, minigames are a fun way to create brand awareness. All you have to do is perform an action like blinking/moving your head/opening your mouth etc, to complete a simple task. With a gesture, users can interact with the minigame and collect items into baskets, jump over obstacles, eat a consumable and much more. It's one of the most creative and engaging approaches to market your product and if people enjoyed playing it, they will actively think about the brand and the product being advertised. If you'd like to up the shareability levels, try multiplayer minigames based on AR. If you are just getting into this world of AR and feeling unsure about where to start, don't worry. We will take a look at social AR, how it can help you promote your business, and why it can be a game changer for your marketing needs
