Data that Proves that AR is Making Big Moves
All of these benefits of using AR sound good, but is there any data regarding the impact of AR on marketing and brands? How does it increase buyer confidence? Let's take a look.
The Mobile AR market size in 2021 was 9.5bn USD and the number of Mobile AR active users in the same year was 810m (according to Statista.com).
71% of consumers say that they would shop more often if they used AR before their purchase.
61% of consumers prefer retailers with AR experiences.
32% of consumers use AR while shopping because it lets them engage with the product better, gives them high satisfaction post purchase and reduces the chances of returns as well.
100M consumers used AR to fulfill their shopping needs in 2020.
66% of consumers in Japan prefer offline stores to have AR experiences.
This speaks volumes, primarily because AR doesn't have to be limited to online experiences. Once you enter an offline store and you get to see something based on AR, the whole journey is bound to be memorable and it will elevate the experience like no other. What if you could compare two products before buying them while you are inside the store? What if you see extra product details right there? It's possible with AR.
It is estimated that the AR market value by 2024 could be $50 billion. Plus, it will not only help retailers but also impact other industries such as medicine, entertainment, gaming, education and more. Not catering to these customers could mean a loss of a lot of revenue that many companies could be focused on in the near future. Personalization and customization of user experiences is what will drive audience to your product and AR does exactly that.
