Digital marketing involves search engine optimization, content marketing, affiliate marketing and many more elements. One such element is Social Media Marketing. The mission is to retain and engage with existing customers and also reach new ones through consistent and relevant posts. While photos and videos do the trick, businesses can take things up a notch with the help of Social AR. Here's an example of how ASOS used it almost perfectly.

ASOS is a retailer where consumers can discover men and women's clothing as well as cosmetics. Many of us love to shop online but face disappointment when it doesn't fit us well and we end up returning the product. This is where ASOS' new tool See My Fit came into the picture.

It allowed shoppers to see the piece of clothing they were intending to buy on models of different heights and sizes. Based on this, you can decide if you want to go ahead with the purchase or find something else that better suits your body type.

This innovative tool provides a stepping stone towards more widespread adoption of AI-based AR by brands. Due to the fact that the clothes are digitally fitted, it makes a vast difference compared to the traditional format of shooting with a model. This ended up helping consumers a lot during the pandemic because this they could have the opportunity to see how the outfit looked on THEIR body type, without even stepping out of their house.

See My Fit helped ASOS drive sales, improve buyer confidence and reduced the chance of returns or exchanges. Revenue increased and so did the demand for ASOS to add new collections with this feature.

Here's one of our digital clothing AR effects:

The virtual try on feature isn't limited to cosmetics and fashion - even Lenskart, Speedo and Baume & Mercier luxury watches have jumped on the bandwagon. It proves that it's the next big thing in the world of online shopping and we can't wait to see how more and more brands use it for better sales. AR helps customers in their journey and gives them a virtual but realistic experience to remember.

In a nutshell, while digital marketing can be catered to a particular audience and niche, it doesn't get more personal, customized and more memorable than social AR.