What are some Examples of Brands using AR well?
If you head to the Instagram handle of @prada, you will see a tab for AR filters depicted by 3 stars. Under it, there will be multiple videos showcasing how they have used AR for the brand. They have a minigame, a filter that shows how their earring will look on you etc. While Prada does not need promotion as such, since it's such a well-known brand already - the fact that they have dabbled into AR says a lot about its growing impact.
To make things more personalized, there's are filters which ask "Why character are you?" and it could be related to Disney, Marvel, or any other franchise with iconic characters. Such a "challenge" has a huge scope to go viral on social media. Brands can take things up a notch by creating an original audio along with an AR hashtag campaign for promotion.
When you visit the filters of @Kyliecosmetics, you can see how various make up styles look on you and decide whether you wish to purchase Kylie's lip kits or not.
There's more - @cocacola has also experiemented with various filters, including one that asks consumers "What should I have for Christmas?" You will be shown an array of food items like a "spinwheel" and the one that lands on you is what coca cola suggests you should eat! As you can tell, many would feel encouraged to share this question with friends and family.
Here's what we've made for Benefit Cosmetics UK:
